![]() ![]() ![]() Why: Not all conversions are equal–some are worth more than others. Optimize your ROI with Maximize conversion value or by setting a target ROAS (return on ad spend).Maximize conversions with optional target CPA Maximize conversion value with optional target ROAS Increase sales, profit, or qualified leads Why: Automation will manage your account to focus on that goal above all else. Choose a strategy that aligns with your main business goal. ![]() Read more about setting up your account for success. Using the combination of broad match, Smart Bidding, and responsive search ads, UK-based increased sign-ups in Germany from its generic Search campaigns by 182%, while increasing clicks by 258%. Advertisers that adopt responsive search ads in campaigns that also use broad match and Smart Bidding see an average of 20% more conversions at a similar cost per action. Why: Show the right message to as many relevant people as possible while setting the right bid for each query. Pair Smart Bidding with broad match keywords and responsive search ads.Why: Measuring conversions and having better conversion and conversion value data means more informed automated bids. Automate your bidding based on accurate conversion and conversion value data.Why: Granular campaign structures aren’t necessary as automated bidding will work across all account structures. Why: Automated bidding is objective-based bidding, which means a single campaign should generally have the same type of objective. Set up your account structure, settings, and measurement practices for success Read more about taking advantage of auction-time bidding.Ģ. After making the switch to Target ROAS, saw a 30% increase in gross profits at their target ROAS while saving time for its campaign managers by reducing their need to monitor multiple Google Ads bid adjustments. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |